
“Permafrost was built to mirror the stillness of the façades we put on when life gets heavy. Feelings held back to hide what’s really inside. It’s a study of what sits beneath the surface when everything slows.
These pieces are cut in muted tones and oversized forms, not to shout but to hold their ground quietly. Each hoodie and tee is designed to last, to carry weight without losing shape, and to feel like soft armour in the form of clothing.
This collection isn’t about trends; it’s about hidden strength. Emotional stillness, frozen in the mind.”
— Andre Steele, Creative Director, Forocé




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